A traveller, a thinker, a dreamer, and a designer, Anju Modi's ethos permeates the layers, details and elements of the brand. The catalyst and the
foundations of her designing philosophy have been her love for textile and the Indian craft.
She has built a strong repertoire of the techniques and nuances of textile through research and working closely with the master craftsmen as well as
weavers across the country. Her designs are inspired by a wide gamut of references from philosophy and architectural marvels. Each ensemble is
exquisitely decorated to reflect, enhance and celebrate the cultural history of various cities and regions across the county, and is a tribute to modern
feminism.
I am Priyanka Jerald the curator behind OOH
Years ago, the seeds of a dream were sown. I envisioned a clothing brand that would not just adorn bodies but also empower souls. 'OOH' was born from the depths of this dream, a name that would soon resonate with empowerment.
In the early days, it was just me, sketching designs and envisioning a brand that celebrates the beauty and strength of women. But a dream like 'OOH' needs more than a visionary; it requires a team, a support system.
As the brand took shape, I found something incredible: strong men, unwavering in their belief in our vision, standing beside me. They understood that 'OOH' was not just about women's fashion; it was a movement that harnessed the collective power of genders, where collaboration was key.
We wove this dream into reality, creating a brand that speaks of elegance, strength, and style. 'OOH' has become more than just a label; it's a symbol of empowerment. Our garments are not just threads and fabric; they are stories of women embracing their power and men supporting them every step of the way.
From our first sketch to the latest collection, 'OOH' has evolved, and so have I. We've grown, learned, and connected with an incredible community that shares our values. Our journey continues, with every design, every stitch, and every smile from those who wear 'OOH.'
Today, 'OOH' stands as a beacon of empowerment and style. Join us in celebrating this beautiful tapestry where artistry meets tradition, where women's strength shines, and where men's support is celebrated.
OOH takes pride in the quality of its products. The combination of excellent premium metarials ensures durability and value for your money.
Every OOH garment is a work of art. Combining the artistic Vision with a heritage of tailoring excellence. You are choosing garments that are meticulously crafted with attention to detail and touch of creativity.
OOH offers a unique style that combines traditional elements with a modern twist. It’s a brand that allows you to express your individuality while also elegance and sophistication.
By choosing OOH you join a community of like minded who appreciate the brand ‘s value of empowerment, collaboration, artistic expression Its more than a brand : it’s a shared philosophy.
